Answers: The BCG matrix (aka B.C.G. analysis, B.C.G.-matrix, Boston Box, Boston Matrix, Boston Consulting Group analysis) is a chart that had be created by Bruce Henderson for the Boston Consulting Group in 1970 to abet corporations with analyzing their business unit or product lines. This helps the company allocate resources and is used as an analytical tool contained by brand marketing, product management, strategic running, and portfolio analysis.